Campaign Volunteers

We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a political and advocacy organizer who has been working in this space for 30 years, I like to stay up to date on all the latest grassroots organizing trends and make sure I am not just relying on the old school tactics I grew up on, but am focusing on what is performing well and what will do well in the future. Here are my tips for stepping up your campaign tactics for 2026 and what to test going forward. 

Even before the pandemic, running a grassroots campaign was hard. And in the age of COVID-19, running a successful grassroots campaign with a network of engaged volunteers can feel nearly impossible. There are always going to be volunteers who sign up for shifts and do not show up. While it may seem easier to get people to log onto a Zoom volunteer shift than it would be to get them to drive all the way to your office to volunteer in person, when folks are at home there are a lot of potential distractions that can keep them from logging on.