Democratic Political Consulting

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

Political news moves at a breakneck pace, and while following along on social media can be a great way to keep up with the latest blips on the screen, we also like to read a handful of political newsletters before stepping into the office—sometimes even our own. These newsletters give concrete analysis and offer a little more depth than a tweet, without being quite as long as a full-length article. If you are looking for our list of state blogs, go here. If you are looking for Substacks we love, look here. 

Over the years we have developed a list of The Campaign Workshop’s core values that align both with the company culture we want to foster and the staff members we want to attract.

Picking a political consulting firms is not an easy decision. This is, after all, going to be your largest expenses, so it’s important that you get it right. Hiring the right consultants cannot guarantee you a win but hiring the wrong ones can guarantee you a loss. Below is a step-by-step guide on how to hire a political consulting firm.

Peter Greenberger is an experienced political consultant and media executive with a background working in government, on campaigns, and in digital media. Peter has served as Director of Congressional Correspondence in the White House during the Clinton Administration, the Global Director of News Partnerships at Twitter, and everything in between.

As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising.  We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences.

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done.