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Oct 12, 2026

Member Communications: If You Endorse a Candidate Let People Know!

by Joe Fuld (He/Him)

To do member communications right, plan well in advance. In this post, we revisit the candidate endorsement process and help define ways to promote and set goals for endorsements & recommendations. Many organizations recommend or endorse candidates, but it's often unclear why or how. Make sure folks know why and how you endorse. A clear process gives your endorsement more credibility and authority. If your organization endorses but nobody hears it, you are not doing your job. Have a plan for promoting endorsements through social and free press. Campaign finance laws likely affect what you can and can’t do, but you have a lot of leeway in what you communicate to members.

Political Endorsements: What’s Your Strategy?

by Joe Fuld (He/Him)

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

Campaign Endorsements; Turn Support Into a Victory at the Polls

Campaign endorsements can make or break a race for a candidate. But how do you get them and what do you do with them? Below are tips on how to determine which endorsements to go after and what to do after you get them to get as much mileage as possible out of your campaign endorsements.