Political Message

Political news moves at a breakneck pace, and while following along on social media can be a great way to keep up with the latest blips on the screen, we also like to read a handful of political newsletters before stepping into the office—sometimes even our own. These newsletters give concrete analysis and offer a little more depth than a tweet, without being quite as long as a full-length article. If you are looking for our list of state blogs, go here. If you are looking for Substacks we love, look here. 

A strong campaign message can be the linchpin that differentiates success from failure. However, a common source of confusion in campaigns is the conflation of a campaign message with a central issue. The reason behind this confusion is the passion that fuels issue politics—which often drives candidates and advocacy groups to perceive their chosen issue as their core message. This is a mistake. A campaign message is not merely a reflection of an issue or set of issues; rather, it seeks to establish a more profound connection between the candidate or campaign and the voters they are reaching out to.

Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it. We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders.

Over the summer, I attended a Twitter for Politics event (#twitter4politics) hosted by Twitter for people working in politics in the digital space. In addition to the great breakfast buffet and top-notch swag (#TweetfeetPolkaDots), the speakers had a lot of great insights into the best ways to use Twitter to improve your public profile.