Advocacy Campaigns

When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help.

Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

In all likelihood, when you’re hashing through communications tactics available to you for advocacy campaigns, someone will raise the idea of running a print ad (or three). With all of the options out there, it’s important to determine whether print is a smart use of your dollars. While I hesitate to say that print ads are never a useful complement to an overall advocacy program, I would urge careful consideration before deploying one. Here are a few questions you may want to walk through before signing an IO.